About us

✨ About Us – Where Premium Meets Affordable

Hello! I’m Binal Senjaliya, founder of Shiny Deals — a brand born from a personal journey and a simple wish: to make premium-quality, handmade jewellery affordable for everyone.

For years, I struggled to find elegant, high-quality jewellery that didn’t come with an expensive price tag. Everything that looked beautiful was either too costly or lacked the durability I needed for everyday wear. That frustration turned into inspiration — and Shiny Deals was born.

💫 Our Promise

At Shiny Deals, we believe looking and feeling beautiful shouldn't be a luxury — it should be accessible. Every piece we offer is thoughtfully selected, rebranded, and styled to bring you premium quality, elegant design, and affordability in one little box.

We focus on charm jewellery — minimalist, expressive pieces that add meaning and sparkle to your daily life. Whether you’re gifting someone special or treating yourself, you can expect products that reflect care, craftsmanship, and timeless beauty.

🌿 Handmade Feel, Honest Price

We work with trusted partners and artisans to bring you jewellery that feels handmade with heart, packaged beautifully, and priced fairly. Our designs are versatile, our quality is consistent, and our commitment is to help you shine — without stretching your budget.

💖 Built for Women Like You

Shiny Deals is proudly based in Auckland, New Zealand, and serves women across the country who, like me, value elegance and meaning in the little things. You deserve jewellery that’s as strong, stylish, and special as you are — and now, it’s just a click away.

Thank you for supporting a small business with a big heart. Whether you're shopping your first piece or your fifth, you're helping me bring this dream to life — one charm at a time.

With love and sparkle,
Binal Senjaliya
Founder, Shiny Deals